INVESTORS MAY LISTEN TO LIVE WEBCAST

STUART, FL., July 22, 2010 – Seacoast Banking Corporation of Florida (NASDAQ: SBCF) (the “Company”), a bank holding company whose principal subsidiary is Seacoast National Bank, announced that it will participate in Keefe, Bruyette & Woods, Inc.’s 11th Annual Community Bank Conference in New York City on July 27-28, 2010.

Dennis S. Hudson, III, Chairman and Chief Executive Officer, will discuss the Company’s business strategy, financial performance, recent developments, and future opportunities on Wednesday, July 28th at 2:00 p.m. Eastern Time.

The presentation will be webcast and can be accessed through Seacoast’s website at www.seacoastbanking.net, under Presentations. Investors listening to the webcast should register at least 15 minutes prior to the presentation. The presentation will be archived and available for replay for 180 days after the conference.

Seacoast, with approximately $2.1 billion in assets, is one of the largest independent commercial banking organizations in Florida. Seacoast has 39 offices in South and Central Florida and is headquartered on Florida’s Treasure Coast, which is one of the wealthiest areas in the nation.